‘Because visibility has no expiry date’

AWWA – Accepting Who We Are was founded in June 2025 by model and body confidence activist Rachel Peru and business, life and body confidence coach Tina Boden.

AWWA is a movement that champions self-acceptance, empowers midlife women to live confidently in their bodies and challenges ageism in lingerie and swimwear marketing.

In a recent body confidence survey conducted by Rachel with over 200 women aged over 40:

72

%
said they did not feel represented on the high street

68

%
scored themselves 5 or below when asked to rate their body confidence on a scale of 1 to 10.

24

%
alarmingly, reported that low body confidence significantly affected their daily lives.

6

%
said it impacted them so much they avoided everyday activities like the beach, swimming, or public exercise.

The Big Knickers Network

Launching in October 2026, The Big Knickers Network is brought to you by AWWA – Accepting Who We Are co-founders Tina Boden and Rachel Peru.

A combination of an online group and in-person events, The Big Knickers Network is for women who want to put on their metaphorical big knickers, believe in themselves, support each other and build business, life and body confidence to take on whatever comes next.

If you want to be part of it, click on the button below to join the Founder Members list and be the first to receive a Launch Event invitation.