How to take part?
Take a picture while you are enjoying the Summer sunshine in swimwear and share it with us or on your social channels.
It doesn’t matter where you are in the world you can join in the #BeYourAWWAsomeSelf campaign.
Help us build a gallery that shines a spotlight on the ongoing underrepresentation in swimwear marketing of women in midlife and beyond.
3 ways to join the campaign
1. Send us your photo
We will then add the photo to our website gallery that will help re-write the narrative for swimwear marketing.
In the message you send with the photo, please share how you feel in the picture, what part of your body you have learned to accept most and why you believe age representation matters in swimwear marketing.
Also let us know the brand of swimwear you are wearing and the stockist you bought it from, if different to the brand.
Send us you photo by email on hello@acceptingwhoweare.com
2. Instagram
Share on Instagram and tag @AWWA_AcceptingWhoWeAre or add us as a collaborator.
Please use the hashtag #BeYourAWWAsomeSelf – you might also want to add #IamAWWAsome and #JustBeingAWWAsome along with your own hashtags of choice.
3. Share on your social media channels
If sharing yourself please use the hashtag #BeYourAWWAsomeSelf – you might also want to add #IamAWWAsome and #JustBeingAWWAsome along with your own hashtags of choice.
Let us challenge ageism, promote self-acceptance and help midlife women to live boldly and confidently because they are starting to see people like them in the things they want to wear.
