The day before the summer solstice, the North Bay Beach at Scarborough will be the setting to launch a powerful visual campaign celebrating body confidence and self-acceptance in midlife.
Women aged 40 and over are invited to come together for a striking beach photoshoot and community event under the empowering banner: AWWA–Accepting Who We Are.
Friday 20 June 2025
North Bay Beach, Scarborough
Arrival 11:00am
Photoshoot 11:30am to 12:00pm
Bring your own picnic!
AWWA founders Rachel Peru & Tina Boden.
Join us to help launch the campaign
This uplifting event is free and open to all women aged 40 and over! It is about reclaiming joy, confidence and community — reminding women that we are not invisible, and we don’t need permission to take up space.
The event is intentionally simple and welcoming – come along to the photoshoot then stay for an afternoon of connection, conversation, and community-building for those who want to enjoy the afternoon on the beach.
Participants are invited to wear swimwear or clothing that makes them feel confident and comfortable.
“AWWA (sounds like power!) is about celebrating the beauty of all bodies and saying unapologetically: “This is who I am, and I am enough”
says Tina
The AWWA launch event marks the start of a wider campaign to challenge ageism, promote self-acceptance, and support women in living boldly and confidently—at every age, in every body.
