Women are invited to boost their body confidence this August as AWWA – Accepting Who We Are brings its latest campaign to Sunflowers in Lindley on Friday 7th August from 11am to 3pm.
Sunflowers will be celebrating their stunning renovation in style. Encouraging women to call in for a professional bra fitting and discover the difference the right size can make to their posture, comfort, and confidence. The open day will invite old and new customers for a day filled with body confidence and breast awareness talks, goodie bags for all guest, plus 10% of all sales will be donated to Cancer Research UK.
Research by model and body confidence advocate Rachel Peru, co-founder of AWWA, found that out of 200 women, almost 40% of women can’t remember the last time they had a bra fitting, despite the positive impact it can have on how they feel about their bodies.
“It’s such a simple act, but a professional bra fitting can completely change how you carry yourself and how you feel about your body,” says Rachel.
As part of the campaign, fellow AWWA co-founder Tina Boden and Rachel will be appearing as live mannequins in the Sunflowers window, turning heads on Lindley’s high street and encouraging women to pop in, get fitted, and celebrate their bodies just as they are.
“We want women to feel seen, supported, and accepted,” adds Tina. “This campaign is about reminding women that they deserve to feel good in their own skin – and sometimes that starts with something as everyday as a well-fitting bra.”
Event details:
Sunflowers,46 Lidget Street, Lindley, Huddersfield, HD3 3JP
Friday 7th August from 11am to 3pm.
Free fittings, friendly advice, complimentary drinks and treats
(Photo taken at INDX Intimate Apparel Show in July 2026)
